JWT New Zealand gets Jack

Hancocks Wine & Spirit Merchants, distributors of Jack Daniel’s, has appointed JWT New Zealand to handle the advertising and promotion of Jack Daniel’s, the World’s #1 American Whiskey brand.

Says JWT managing director, Simon Fitch: “This is a brilliant opportunity. Jack Daniel’s is an iconic brand and together with our new client we have identified a new, younger audience that we need to develop a fresh relationship with. Jack is well loved by a core following of slightly older spirit drinkers. Our task is reinvigorate the brand and broaden its appeal.”

Jason Naylor, senior brand manager at Hancocks: “We spoke to a handfulof agencies to get a feel for how they would approach the developmentof a strategic direction for Jack Daniel’s. JWT impressed us with theirthinking, experience, global connections and passion for our brand. Welook forward to bringing some exciting new work to the New Zealandmarket in 2010.”