Washington Olivetto named Adfest jury president

Brazilianadvertising star, Washington Olivetto has been selected to be GrandJury president at ADFEST 2010, which will take place in Pattaya,Thailand on 18-20 March 2010.

As creative director and presidentof Brazilian agency W/, Olivetto was elected the most awarded creativeof the past 20 years by Globo, Brazil’s largest TV network, and hastwice been elected Advertising Man of the Century by the Latin AmericanAdvertising Agencies Association.

In fact, Olivetto is so famousin Brazil, he has had pop songs written about his agency, proving thatadvertising can have a major influence on popular culture when it isembraced and celebrated by the consumers who view it.

“I thinkADFEST is a festival of utmost importance. Accepting this invitationallows me to analyze and review Asian advertising, and spend somewonderful days in Thailand. Many of the really new and inspiring thingsin global advertising have sprung up in Asia in the last few years. Itis advertising that always surprises us – and very favorably,” saysOlivetto.

As Grand Jury President, Olivetto will over see the Jury Panel for theFilm & Radio Lotus categories, as well as the INNOVA, 360 and LOTUSROOTS Lotus Awards. He will also host a seminar at ADFEST, sharinginvaluable insights about creating advertising that shapes culture.

“It is a great honor to invite Mr Olivetto to ADFEST. He is one of theworld’s great advertising minds, and he has played a major role inmaking Brazilian advertising famous around the world. We will all learnso much from his experiences,” says Jimmy Lam, President of ADFEST.

In 2009, Olivetto entered the Ibero-American Advertising Festival’sHall of Fame. He is also the author of three best-selling books, whichdescribe his terrifying experience of being kidnapped for two months inBrazil in 2001.

“Last year, we welcomed Britain’s most famous advertising executive,Sir John Hegarty, as Grand Jury President. This year, we have securedone of Brazil’s famous advertising executives, Mr Washington Olivetto.The caliber of our Jury Panel reaffirms ADFEST’s commitment to bringingthe world’s great advertising minds together in Asia to inspire andlearn from each other,” says Vinit Suraphongchai, Chairman of ADFEST.

ADFEST 2010 will take place inPattaya, Thailand on 18-20 March 2010. It is the only Asian basedawards festival that accepts entries from New Zealand and Australia.