Finalists announced for Art of the Envelope Awards – Y&R leads agency pack with six

Innovative production, clever design and genuine artistry push the envelope to new heights in this year’s Art of The Envelope Awards. The 2009 finalists were announced today by awards partners New Zealand Post Targeted Communications, Candida Stationery and Kinetic 121, and judged by a panel headed up by guest judge Andy Blood, partner and group executive creative director at TBWA\Whybin.

Says Fiona Woolley from New Zealand Post Targeted Communications: “Onceagain we’ve been enormously impressed by the standard of this year’saward entries. We’ve seen everything from an envelope made of concreteto a fold-up cricket set – it’s been inspirational.”

Finalists are vying for several top prizes including the choice of a$5,000 ‘long lunch’, a $5,000 travel voucher or $5,000 towards awardsentry fees for the Best in Show, through to the latest Apple gear andmuch more.

Categories include Mailed Masterpiece (includes 3D pieces that havebeen mailed or delivered), The 50 Cent Classic (creativity in a regularenvelope up to Max-POP size that can be mailed economically) andRedefine & Redesign (work that redefines the concept of anenvelope).

The category winners and Best In Show will be announced at a showcaseevent this Thursday 26 November at Fables, Newmarket, MCed by Hufferfounders Dan Buckley and Steve Dunstan. (RSVPs essential – please emailartoftheenvelope@pushtheenvelope.co.nz to reserve your place.)

Congratulations also to Ben Eady and Steve Longhurst of Ogilvy forwinning the November online voting competition with their entry ‘TuxKiwi Grill’ for client Purina-Tux.