Watch out for these Kapiti ads
December 14 2009, 7:15 pm | | 17 Comments
Kapiti has introduced a new luxury designed ice cream. This campaignfrom Colenso BBDO, Auckland brings to life the brief literally: Kapiti- where design meets ice cream.
17 Comments
Great ad!!!! Watch is definitely the strongest.
I really don’t think you can discuss this work without mentioning the famous Lee print campaign. http://tinyurl.com/ydnda4z
And this.
http://www.alliefurlotti.com/images/MeltedIceCreamTruck.jpg
And this.
http://www.youtube.com/watch?v=ntTaVWW33z8
Suppose it’s just a technique…
Anyone can snipe, Paul. http://tinyurl.com/ycdmpx9
Nice work – simple and visually appealing
Looks better to me than the Lee ad and actually has some relevance to the product.
Oww Snap
and while we’re on the topic http://bit.ly/8prFPb
A Nuetral says: if you think Lee or the Icecream truck are the same idea as this I think you’ve missed the actual idea.
Melting watch looks good on the street.
Is it though the same product as the TV ad? Or is this for tubs?
Nice work guys. Beautifully executed.
Nice work guys. Beautifully executed.
It’s not ok to ogle n google, but it is ok to frickin’ lick.
Best art I’ve seen in a while, be it in a Kapiti or cone.
Beautiful. Shame about the glaring spelling mistake in your headline.
Kinkos BBDO
This ad could have come out ten or fifteen years ago. I thought advertising was all about pregression, not another visual collision.
BTW, it’s impossible to read the headline when driving. Can you please get it back into the studio?
11.15 It’s for both. Magazine executions are running with packshots. Gingernut ice cream tub for the handbag, and Kapiti on a stick for the others.
Great idea, executed beautifully. Nice.
Paul – If you’re going to be like that, I think Salvador Dali may have beaten Lee to the post – http://tiny.cc/TPuwK
Jay – I thought advertising was “all about” selling products?
Jen Corbett – spelling mistake?