Colenso BBDO named Campaign Brief New Zealand Advertising Agency of the Decade
Colenso BBDO has been named the Campaign Brief New ZealandAdvertising Agency of the Decade, closely followed by Saatchi & Saatchi, with third spot shared by DDB and Mojo.
Duringthe noughties, Colenso BBDO was placed in the top 5 of Campaign Brief’sannual Hot + Cold Chart for every year except 2007 – and during thedecade won the Campaign Brief NZ Agency of the Year title three times: in2001, 2002 and 2008. As ECDs of Colenso BBDO, Mike O’Sullivan, followed by Toby Talbot, Richard Maddocks and Nick Worthington all contributed to thepoints accrued during the decade.
Saatchi & Saatchi was also named NZ Agency of the Year three times – in 2000, 2005 and 2006.
Campaign Brief worked out the top agencies ofthe noughties by allocating 5 points for Agency of the Year down to 1point for the #5 place for each year of the decade. The top 5 for 2009will be published in our January/February 2010 issue.
TOP NEW ZEALAND AGENCIES OF THE DECADE
1. Colenso BBDO (36 points)
2. Saatchi & Saatchi (33)
=3. DDB (22)
=3. Mojo (22)
5. Clemenger BBDO (11)
6. TBWA\Whybin (6)
=7. Meares Taine (3)
=7. Generator (3)
TOP 5 IN 2000
1. Saatchi & Saatchi (Agency of the Year – ECD: John McCabe)
2. Colenso BBDO
3. Mojo
4. Meares Taine
5. Generator Bates
TOP 5 IN 2001
1. Colenso BBDO (Agency of the Year – ECD: Mike O’Sullivan)
2. Saatchi & Saatchi
3. DDB
4. Mojo
5. Generator Bates
TOP 5 IN 2002
1. Colenso BBDO (Agency of the Year – ECD: Mike O’Sullivan)
2. Saatchi & Saatchi
3. Mojo
4. Clemenger BBDO
5. DDB
TOP 5 IN 2003
1. DDB (Agency of the Year – ECD: Paul Catmur)
2. Colenso BBDO
3. Clemenger BBDO
4. Saatchi & Saatchi
5. Generator
TOP 5 IN 2004
1. Publicis Mojo (Agency of the Year – ECD: Nick Worthington)
2. Colenso BBDO
3. DDB
4. Clemenger BBDO
5. Saatchi & Saatchi
TOP 5 IN 2005
1. Saatchi & Saatchi (Agency of the Year – ECD: Mike O’Sullivan)
2. Colenso BBDO
3. Mojo
4. Clemenger BBDO
5. MTC
TOP 5 IN 2006
1. Saatchi & Saatchi (Agency of the Year – ECD: Mike O’Sullivan)
2. Colenso BBDO
3. Mojo
4. TBWA\Whybin
5. DDB
TOP 5 IN 2007
1. DDB (Agency of the Year – ECD: Toby Talbot)
2. Saatchi & Saatchi
3. Mojo
4. TBWA\Whybin
5. Clemenger BBDO
TOP 5 IN 2008
1. Colenso BBDO (Agency of the Year – ECD: Nick Worthington)
2. DDB
3. Saatchi & Saatchi
4. TBWA\Whybin
5. Clemenger BBDO
2 Comments
Congrats to all the ECDs that made NZ advertising pretty special in the noughties:
John McCabe
Andrew Tinning
Gavin Bradley
Duster
Andy Blood
Mike O
Toby Talbot
Paul Catmur
Roy Meares
Jeremy Taine
Richard Maddocks
Nick Worthington
Lachie McPherson
James Mok
didn’t you forget Kim Thorp? Best of them all