Kiwi shops in The Won Report rankings
Australia is ranked #1 in the world in direct marketing and New Zealand is #5 according to the latest rankings based on success atthe world’s top DM award shows compiled by The Won Report. AIM Proximity, Auckland is ranked #2 agency, while Rapp, Auckland is at #10.
The Won Report 2009
(The Big Won analysis of Direct Marketing awards and rankings)
1. Shackleton Madrid 282
2. AIM Proximity New Zealand 168
3. Ogilvy Frankfurt 162
4. BMF Sydney 143
5. Clemenger BBDO Melbourne 107
6. SapientNitro Brisbane 97
7. Leo Burnett Lisbon 95
8. Proximity London 94
9. DDB Argentina 77
10. Rapp Collins Auckland 71
11. RMG Target Dublin 64
12. DDB Hamburg 57
13. PKP Proximity Vienna 54
14= Red Urban Hamburg 53
14= Wunderman Germany 53
16. Hakuhodo Tokyo 47
17= Happiness Brussels 46
17= JWT Shanghai 46
19. CP Proximity Spain 42
20. DDB Berlin 40
21= Mark M&C Saatchi Sydney 39
21= Sunset Comunicacap Sao Paulo 39
23= Lukas Lindemann Rosinski Hamburg 36
23= OgilvyOne Malaysia 36
25. di Paola & Asociados Buenos Aires 35
The Won Report 2009
Top countries for Direct Marketing
1. Australia 782
2. Germany 779
3. Spain 524
4. United States 431
5. New Zealand 422
6. Brazil 347
7. UK 333
8. Argentina 305
9. Ireland 186
10. Portugal 183
The UK continues its slide, down from 1 in 2007 and down from 5 in 2008 while Australia has
moved consistently upwards from 5 in 2007 to 3 in 2008. New Zealand is also a riser, up
from 7 in 2008.
The Won Report 2009: Top campaigns of the year
1. The Best Job in the World Queensland Tourism SapientNitro Brisbane 97
2. The village where nothing ever happens Conect Pay TV Shackleton Madrid 79
3. TED 696 Project Lion Nathan BMF Sydney 70
4. The Store that Sells Hope Portuguese Red Cross Leo Burnett Lisbon 59
5. Wear Red Puma DDB Argentina 49
6. Magic salad Plate Four n’ Twenty Pies Clemenger BBDO Melbourne 42
7. Love Conspiracy The Warehouse AIM Proximity Auckland 39
8. The Yellow Trehouse Yellow Pages NZ AIM Proximity Auckland 37
9. The world’s first museum of ephemera Pampero Rum Leo Burnett Lisbon 36
10. iPhone Jonny Yellow Pages NZ AIM Proximity Auckland 34
The Won Report 2009: Top executive creative directors and creative directors
1. Juan Nonzioli CCO Shackleton, Madrid 183
2. Dave King CD M&C Saatchi Auckland 166
3. Alfonso Marian ECD Shackleton, Madrid 121
4. Juan Silva ECD Shackleton Madrid 111
5. Warren Brown ECD BMF Sydney 108
6= James Burchill CD SapientNitro Brisbane 97
6= Nancy Hartley CD SapientNitro Brisbane 97
7. Chacho Puebla ECD Leo Burnett Lisbon 95
8. Simon Langley CD BMF Sydney 89
9. James McGrath ECD Clemenger BBDO Sydney 85
10. Tony Clewett CD DraftFCB Auckland 84