JWT gets Smart (and Bullish)

Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, has joined JWT New Zealand as planning director working across the agency’s key clients as well as spearheading an aggressive new business drive.

Says Simon Fitch, JWT managing director: “We are thrilled that someone of Jacqueline’s calibre is joining us. JWT has a global reputation for hiring some of the very best planners in the business and I’m delighted that the NZ office now has a planner with such experience and expertise. Jacqueline is highly respected and is regarded as one of New Zealand’s leading planners. Not only will our clients get great value from her but I hope she gets a buzz from working with some of the amazing planners in our regional and global network.”

Says Jacqueline Smart: “I am excited to be working with an agency wherethere is a no divide between creative, digital and media, and beingable to bring planning into this truly integrated offer will bebrilliant.”

Meanwhile, in the agency’s media department, Suzanne Bull has been promoted to head of media.

Says Fitch: “Having media in-house is a god-send for us and I’mdelighted to be able to give Suzanne the opportunity to lead our greatlittle media team. Suzanne has been with JWT for 3 years and has forgedstrong relationships with her clients, particularly Kellogg’s and Ford.She has a fearsome reputation as a negotiator and we all look forwardto seeing her shine as our new Head of Media.”