Genesis Energy does the neighbourly thing with new TV commercial via DraftFCB
They say you should never work with animals but the new Genesis Energy TVC, created by DraftFCB, shows just how much fun it can be. The new TVC shows Genesis Energy doing things the neighbourly way, and features their ever-popular Pukeko stars painting a pedestrian crossing to help keep the neighbourhood chicks safe.
Creative director at DraftFCB, Tony Clewett, says the neighbourhoodpsyche is intrinsic to our culture: “When you think of a goodneighbour, respect is such an inherent part. It’s about being consciousof your actions and looking out for others. It’s a very Kiwi thing.Genesis Energy is really living and breathing this idea of being a goodneighbour in everything they do.”
And what better bird to play a good neighbour, than the native Pukeko.
“Obviously working with animals brings its own set of challenges, butat least they don’t answer back! A lot of people think the birds aredone with CGI but they are real Pukekos and they actually do all thetricks. Warm fuzzy smiles all round when they get it right.”
A behind the scenes video on the Genesis Energy website shows just howyou get a Pukeko to paint a crossing, switch on a light switch and pulla cord.
Dean Carroll, general manager retail for Genesis Energy, says beingneighbourly is a core brand focus, something the company takes greatpride in: “Like any good neighbour, we understand that through respectand working together we can make tomorrow a better place.”
Genesis Energy has launched a number of neighbourly-focused initiativesto show their commitment to this focus, including Schoolgen, BrowniePoints and the Genesis Oncology Trust.
The Schoolgen project aims to teach children about solar energy in afun way, by helping schools install solar panels, at no cost, so theycan generate a portion of their energy from the sun and Brownie Pointsworks to give customers points for the things they do, not just whatthey spend.
5 Comments
Nice work ladies!
Go the pukekos
Yeah Mr Pukeko is the hero of the neighbourhood today. But tomorrow he’ll be borrowing your lawn mower…and your wife.
Surely this will be a short lived campaign. I mean Mr. Pukeko is bound to end up feet in the air on the side of the motorway soon enough. Could have picked a more robust bird. Maybe a Minor Bird, those bastards have an uncanny ability to move out of the way of the hillman avenger at the very last second every time, no matter how hard I swing the old girl towards them (the car not the wife – she’s still young…ish)
i have a comic strip called ‘squashy the pukeko’ this shit is just publicity for the ‘zine.
it’ll be cool. just wait little ones.