Fall in love again this weekend
February 10 2010, 11:03 pm | | 11 Comments
Some say New Zealanders have turned into a bunch of stuck up, pretentious, winedrinking twats. The job for DDB New Zealand was to rekindle theirpassion for their first, real love at The New Zealand Beer Festival.The fact that the event fell squarely on Valentine’s weekend was toogood an opportunity to pass up.

11 Comments
i would give anything to be that keg
Gay.
And to make it even more gay I would have chosen a more feminine typefaces, shot the characters better (more like Pierre et Gillies), and prettied up the graphic lock-up.
Looks like they ran out of money. The agency, I mean, not the client.
And it’s a scam.
See you at the Beer Festival.
Pretty, but I prefer the strapline ‘the day before valentine’s’ as a potential creative idea.
oh dear.
all the stuck up prententous wine drinking twats i know are poms.
Awesome.
8.33 you’re a goober
How appropriate that the line only works if you’re in Auckland.
sorry, but the day before Valentines is not Valentines Day. Close but no cigar.
good thing the ads came out today, seeing the festival is on saturday…
A dozen beers says they ran on or before 31 January …
That shit is funny