TSB Bank after something Special

TSB Bank has chosen agency Special Group to handle all its communications requirements, with immediate effect, after a 3-way creative pitch. The business was resigned by previous incumbent Republik back in December last year after an 18 month stint.

Kevin Murphy, TSB Bank CEO/Managing Director said that Special was selected because of its creative strength, and great cultural fit with the TSB Bank team.

Says Special managing partner Michael Redwood: “We’re really excited to be working with the TSB Bank. They’re consistently voted the country’s favourite bank, and we’ve really clicked with their team. TSB Bank is a great New Zealand brand and we think it deserves great advertising.”