Campaign Brief NZ lowest CPM of all NZ ad sites
The folks at amnesiablog.com have been doing a bit of an analysis of the main Australian trade press websites– Campaign Brief, AdNews, B&T and Mumbrella – which has given usthe opportunity to not only compare visitors and page views figures,but also to compare ad rates between the four.
We also compared ad sites in New Zealand.
We always thought we were a bit cheap, but boy, compared to the others, we really are a steal for potential advertisers.
CB NZ‘sad rates range from $330 per month($7.33 CPM) for a 125×125 Button ad up to $900 per month ($20 CPM)for a MREC 300 x 250 or Banner 468 x 60. Campaign Brief NZ has 45,000 page views per month (Source: Google Analytics).
Compared to Admedia -from $385 per month ($98.77 CPM) for a 125×125 button ad up to $539per month ($138.28 CPM) for a Skyscraper or Banner. Admedia has 3,898 page viewsper month. (Source: AdMedia).
Compared to StopPress – from $1501 ($25.24 CPM) for a 125x125button up to $1835 per month ($30.84 CPM) for a MREC 300×250 or a Leaderboard at $2,002 per month ($33.65 CPM). StopPresshas 59,500 page views per month (source: StopPress).
DOWNLOAD THE PDFs:
Soif you want to reach New Zealand’s advertising and production industry,by far the cheapest way is via the Campaign Brief NZ blog. Contact CB’sbusiness development director Mike Morris for more details: mike@campaignbrief.com
He can also send you the low rates for the Campaign Brief Australia Blog, CB Asia Blog and CB WA Blog, plus Bestads, our international ad site.
1 Comment
No wonder. AdMedia doesn’t seem to update its site much.