This Sunday McDonald’s open 25 hours
Withdaylight savings coming to an end, DDB Sydney has created a one offcampaign for Sunday the 4th April, 2010 to highlight the fact thatcustomers can now enjoy an extra hour at McDonald’s restaurants thatnormally open around the clock. Supported by radio, the campaign willappear in Sunday press titles in New Zealand and Australia this weekend and in digital screens in The Warehouse.
DDB Sydney
National Creative Director – Matt Eastwood
Creative Director, McDonald’s – Adam Rose
Art Director – Jakub Szymanski
Copywriter – Dave Shirlaw
Print Producer – Lila Trajkoska
Regional Business Director – Kenny Hill
Business Management – Alexandra Gordon
Media Agency: OMD
McDonald’s: McDonald’s National Media & Sponsorship Manager – Toby Dewar

5 Comments
Kudos. Always nice to see a first, and probably proactive too.
Fantastic.
Simple.
Surprising.
Made me Smile.
Well done.
Maybe a one-off in these parts, but not for the guys at McLahore. They work 25/7 – 365 !!!
See for yourself… http://mrmadness1.blogspot.com/2009/09/mclahore-is-lovin-it-buys-new-premises.html
April fools right?
What a waste of black ink
Daylight saving duh.