Kelleher’s ‘The Ride’ makes AICP’s global top 10

NEW YORK – Curious’ Lance Kelleher has just learned that America’s AICP has nominated ‘The Ride’ in its ranking of the world’s top ten commercials.

Every year, the Association of Independent Commercial Producershosts The Show and Next Awards for commercial innovation, which are abit like the Golden Globes for commercials, voted by the toughest crowdto make an impression on in the business.

In ‘The Ride’, by Grey Melbourne,Kelleher shifts the viewpoint between five different motorcyclists sothe audience experiences what it’s like to be hurled off a motorcycleinto the wheels of truck – it’s a powerful finale, which features inGrey’s 5-minute compile of TAC’s most effective campaigns over 20 years.

TheAICP ranking is testament to Kelleher’s talents, because every year thewinners of the AICP Show are archived for posterity in the Departmentof Film at MOMA, New York. This year’s AICP Show debuts at the MOMA on8 June. 

This is Curious’ third industry nod so far this year.In NZ, Darryl Ward’s work for Special Group cleaned up at the AxisAwards, winning the Grand Axis, Titanium, Interactive and IntegratedAxis trophies, plus PR/Experiential/Word-of-Mouth, BestDigital/Interactive Campaign, Social Media Editing and Direction forthe Orcon / Iggy Pop ‘Together Incredible’ campaign, which became themost highly awarded campaign in Axis’ 30-year history. 

Curiousagain made the cut in the Production category at the CREATIVE HotshopAwards for the third year running. They won the top HOTSHOP Award in2008, placing runner-up in 2009 and 2010.

“Theseacknowledgements feel good. Lance, Darryl and the entire team atCurious work day in and day out to keep our content fresh and out ofthe ordinary.  These Awards simply serve to encourage us to keep ourambition high and to keep taking creative risks,” says Pete Grasse,Executive Producer at Curious Australia.

These achievements come as Curious celebrates its 10th year in New Zealand.