Aussies strike again: DDB Sydney wins NAB’s April Newspaper Ad of the Month competition
An Australian agency has again won the NAB’s Newspaper Ad of the Month prize. DDB Sydney’s McDonald’s Daylight Savings ad is the April Newspaper Ad of the Month winner.
This month’s judges were Paul White – AUT, Dan Davis – Insight Consultants and Robert Munro – NAB. The judges said: “A nice simple topical idea that worked really well in newspapers”.
Agency: DDB Sydney
Client: McDonalds New Zealand
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Copywriter: Dave Shirlaw
Art Director: Jakub Szymanski
Account Director: Kenny Hill
Account Manager: Alexander Gordon
DDB’s winning creative team receive $250 with the ad sponsored by theNAB into the 2011 Axis Awards. The ad also appears in the “What’s New”section of AdMedia and becomes a Finalist in the 2010 $10,000 NewspaperAd of Year competition.
Any ad that’s run in any New Zealand newspaper is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.
To view the Finalists in the current Newspaper Ad of the Year series visit the NAB website.

3 Comments
I saw this and I laughed. Great idea, should have won.
Does the A in NAB stand for Australia? This is ridiculous. What, exactly, is the point of this award?
Am based overseas now – did this and last month’s winner appear in NZ papers?