DraftFCB Media wins Best in Show at 2010 CAANZ Media Awards

Media Agency of the Year was awarded to SparkPHD in recognition of its achievements in retaining and growing its client base while implementing innovative changes in the face of a challenging market. 

In their entry, Spark PHD said the secret to their success was its people. The agency team understood the need to focus on protecting and growing existing client relationships and offer extended services such as digital, PR, events and activation.

The Media Brand of the Year award was won by MSN NZ, who changed the face of online advertising in New Zealand during 2009. They did this by following a three-prong strategy to grow audience, improve audience engagement for advertisers and launch a performance network that has provided unmatched transparency for agencies and advertisers. 

The executive judging panel, comprising some of New Zealand’s leading marketers, commented that the New Zealand industry continues to innovate in its strategic thinking and approach to client challenges, despite a tough economic environment. 

The final round of judging resulted in 14 gold and 18 silvers being awarded. The full list of winners is as follows:

Whitcoulls Ltd, Whitcoulls Books Initiative