Digipost NZ part of global production team for Castrol World Cup South Africa campaign

The making of Castrol’s new FIFA World Cup South Africa television campaign was a truly global affair, with production co‐ordinated across multiple countries – including New Zealand – over several months.

Ogilvy Singapore creative Kevin Geeves and film director Mark Chaudoir spear‐headed a team that included London’s The Mob Film Co., and Digipost Auckland.

Chaudoir’s film shows fans from multiple countries all getting ready for the World Cup, whilst Castrol Magnatec’s intelligent molecules come to life and talk about the need to be always ready to protect the engine.

Multiple versions were completed, featuring scenes from a variety of countries, including China and Russia, to keep the campaign relevant to different global territories.

The films were shot on 35mm, on location throughout Cape Town. Digipost completed the post production, contributing the 3D animation, compositing and grade.

In April 2009, Castrol signed football star Cristiano Ronaldo as a global brand ambassador, and in a separate deal, shot a Castrol Edge spot featuring Ronaldo, to kick‐off their World Cup campaign.