Josh&Jamie get Naked to score DairyNZ

Recently established (in New Zealand) communication strategy shop, Naked Communications and new independent advertising agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch.

The Waikato-based industry good organisation represents the interests of over 14,000 dairy farmers in New Zealand, who contribute a third of the world’s dairy production. It has split its account into two parts, appointing Hamilton agency King St to handle a campaign directed at children whilst Naked and Josh&Jamie will create a campaign targeting the wider New Zealand public. 

“We needed partners that understood how to really connect with New Zealanders,” said DairyNZ GM Communications & Marketing Sarah Fraser. “Naked Communications and Josh and Jamie really impressed us with the way they challenged our thinking with their seamless strategic and creative response. We also liked King St’s response to our brief, and decided to split the campaign into two different markets.”

Says Director of Naked Communications, Simon Bird, “We’re really excited to get to work with such a quintessential New Zealand industry and a client with as many great stories to tell as DairyNZ”

“Great NZ client, great win and great to work with the Naked boys who we’ve known and respected for years,” adds Josh&Jamie Managing Partner, Jamie Hitchcock.

“We’ve been working with DairyNZ since its inception two years ago, and are delighted to get part of the Go Dairy business,” says King St CEO Chris Williams.

A major campaign is scheduled to launch in July this year.