Who else is counting? TV3 tagline is cannily similar to long-running SBS tagline in Australia
Thetagline at the end of a promo for TV3 News is cannilysimilar to the long-running SBS Australia tagline: “Six Billion Stories andcounting”. The tagline in the TV3 News promo, which shows reporters andcameramen from the New Zealand broadcaster at the forefront of majorglobal events, is “Over six billion stories” and then on the nextscreen “and counting.”
VIEW THE TV3 NEWS PROMO:
JoshMoore, ECD of US Sydney, the agency that has been creating SBS promosfor the past three years with the tagline, said: “It’s a bit of an oddthing to do on their part. Flattering but odd.”
The agency alerted SBS’s director of marketing, Jacquie Riddell late-Friday, and while she hasn’t has a chance to contact TV3 yet, she has sought legal advice on the use of the tagline.
She says: “They say imitation is the oldest form of flattery. On the one hand we should be pleased that someone thought our idea was so great that they’ve taken it, however obviously creating a brand is much more than a line, isn’t it? It’s the culture of the organization, the people, etc, that they haven’t got a hope of replicating what we’ve done with bringing ‘Six Billion Stories and Counting’ to air.”
5 Comments
“Flattering but odd?”
That’s rather kind.
Try embarassing and odd.
Try, they’re doing it themselves, they don’t give a shit.
They’re not doing anything themselves though are they, they are simply stealing other broadcaster’s hard paid for ideas and using them as their own.
Great line Josh. Possibly your finest yet. TV3 improved it with the pause though.
fail.