McCann appoints Sue-Ellen Craig as GM
McCann Worldgroup has appointed Sue-Ellen Craig to the newly created role of general manager in the Auckland office. Since re-opening 17 months ago, McCann has risen from its foundation client of one (L’Oreal Group) to a secure stable of sixteen, prompting the McCann network to both invest and show its’ commitment to maintaining a presence within NZ.
Says McCann managing/creative director Ben Lightfoot: “Sue-Ellen’s anintriguing mix of creative, strategy and good ol’ fashioned service.I’ve long admired her ability to consistently identify creativeopportunities, with the outstanding multi-disciplinary experience todeliver them. Her unique approach compliments our core philosophy oftruth well told”.
Sue-Ellen was lured to McCann from Ogilvy, where she headed up OgilvyPR and was Group Account Director across PlaceMakers and AA Insurance.In over 15 years in the industry Sue-Ellen has been involved in manyaward-winning campaigns on both local and international brands.Experienced in Brand, Retail, DM, Digital and PR her previousemployment has included: Managing Partner at Whybin/TBWA (Head ofAccount Service & Planner); consortium (Group Account Director);Maxxium (PR for ABSOLUT, Cointreau, Midori); Grey and DDB.
Sue-Ellen says she is thrilled to be joining McCann: “I get to workwith talented people who share my values, working with well-knownbrands and the largest Agency network in the world. I also get to workin an office with a pool table, stereo, free diet coke and even naturallight. So am I thrilled? It’s career nirvana!”
14 Comments
McCann exists outside NZ? You learn something new every day.
The above person has clearly never worked overseas
Congrats Sue Ellen, we’ll certainly be watching with interest at what is certainly destined to become a major NZ industry player.
🙂
Look out Adworld new heavyweight contender in the near future im picking
Well done – I bet thats just beome a fun place to be at!
Congrats Sue Ellen, we’ll certainly be watching with interest at what is certainly destined to become a major NZ industry player.
🙂
Power on SE.
Whoa, advertising is supposed to be fun? Good on you SE – you’ll be sorely missed.
Given Ogilvy’s track record around treatment of their staff I doubt you’d have to twist anyone’s arm to leave the joint.
All class. Clients see this stuff too. What goes around comes around – no doubt a contributor to their recent loses.
http://www.stuff.co.nz/business/3670546/Ad-agency-told-to-pay-ex-boss-nearly-350-000
what’s on that link Jane posted should have been a CB story by itself!
Mr Lightfoot’s done a bloody swell job of building McCann up from scratch. I’d say it’s a lovely place to be.
Thanks mum!
good stuff Ben, Sue all the best.
Ben mate, great to hear you’ve gone the opposite route of the Brisbane office, well done and hope to catch up some day soon. Chris.