Lion Nathan picks Special for its Diageo portfolio
June 4 2010, 3:57 pm | | 8 Comments
After a competitive pitch, Special Group has been appointed to handle Lion’s suite of Diageo brands which include Smirnoff, Baileys, Guinness and Johnny Walker – effective immediately.
“These are mega brands globally, and they’re strongly positioned in this market,” says Special Group managing partner Michael Redwood. “The Lion team are really up for some innovative thinking, and we’re looking forward to working with them”.
Lion Nathan’s Adrian Hirst said Special Group stood out because of its track record of delivering great creative ideas that get talked about. “Plus they really demonstrated their ability to bring to life our vision for these brands.”
8 Comments
Of course Special have a new business announcement. It’s Friday afternoon. Well done guys. Again.
The Lion team are really up for some innovative thinking – Yeah right.
you guys rock. even more than J&J. but just a little more.
Incumbent was?
Nice work guys, killing it with the new business wins. Same as Droga5… oh hold on…
Rob FTW! Again.
It’s a great non-business win if (actually, when) the new booze laws take effect.
Good luck with the instore marketing.
Awesome stuff Mike – congrats.