The NZ Cannes Contenders: Draft FCB
June 9 2010, 7:46 am | | No Comments
How will NZ perform at Cannes this year?Over the next two weeks in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
APN ‘Hour Long Letter’
Draft FCB, Auckland
The letter that takes an hour to read: The agency sent a 34 page letter containing 13,000 words to key media buyers to demonstrate that people take an average of one hour to read the Herald on Sunday. Maybe people (even media buyers) do read long copy after all.