DraftFCB Wins Statistics NZ 2011 Census pitch
DraftFCB has been appointed to provide advertising and specialist media relations services to Statistics New Zealand for the 2011 Census after a competitive pitch process. The brief from Statistics New Zealand was to engage all New Zealanders in order to get them to complete their census forms as well as reducing the undercount of Maori, Pacific, Asian and youth audiences.
Says Brian van den Hurk, managing director Social Change at DraftFCB: “It’s fantastic that once again we can use ourexperience in creating positive social change to ensure everyoneunderstands how the census will benefit them – no matter what theirage, socio-economic group, or ethnicity is. This is a big challenge,but it’s one that DraftFCB have the skills and experience to executereally well and we are looking forward to it.”
To help with the campaign and ensure the best possible outcome DraftFCBhas partnered with Niu Vision Group and Niche Media/EMINZ who will workalongside in-house experts in social marketing and Maori communicationsto deliver the carefully targeted messages. Senate Communications willdeliver an integrated news media approach to ensure the best possiblecut through in editorial channels.
6 Comments
Disappointed. I expected a funnier press release.
I thought FCB had a pitch ban?
Is this what happens when you get an MP to head your craft role? Connections ce nest pas?
Well done to them for lasting through, this pitch started in November.
this article was 20% less interesting than a median income mother of 2 would be likely to read in a doctor’s waiting room.
Well Done – DraftFCB, if you need help with your new campaign, let me know.
Tim