The NZ Cannes Contenders: Colenso BBDO
How will NZ perform at Cannes this year?Over the next two weeks in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Colenso BBDO/AIM Proximity, Auckland
An integrated campaign for Yellow Pages from Colenso BBDO and AIM Proximity produces a yellow chocolate bar.
Colenso BBDO, Auckland
The New Zealand Book Council’s mission is to bring the magic of NewZealand literature to life for New Zealanders, through readings,recitals, school programmes, seminars and festivals.
This two minutefilm from Colenso BBDO, made by Andersen Studios in London, celebratesthe way ideas and books come to life at these festivals. The short willbe used to promote the readings and writing festivals and schoolprogrammes throughout the year.
Colenso BBDO, Auckland
So many of us haven’t signed up to be members of Amnesty and byignoring our membership calls and street collectors we are in turnignoring serious human rights issues. In this campaign we see crowdsgathering around execution, beating and brutality scenarios. Butinstead of facing inward as a crowd normally would, they are facingoutward. Turning their backs on human rights.
Colenso BBDO, Auckland
The inside story of how Pocket Rocket outsold Coke.
Colenso BBDO, Auckland
In an elaborateambient campaign, Colenso BBDO Auckland re-enacted a World War IIdogfight to promote the upcoming TV ONE mini-series, ‘The Pacific’. Open to the public, the event was staged at Mission Bay on Sunday11 April from 1pm. Real New Zealand Kittyhawk took on twoJapanese fighter planes. Thedogfight was visible from anywhere along Mission Bay beach.
6 Comments
I hope they do well, they really sold that chocolate bar well.
I liked the Yellow Chocolate. I even bought a few bars. However it didn’t make me any more inclinded to use the Yellow Pages. To do so would have meant taking my computer monitor down off them. Still, advertising isn’t about making someone actually use/buy a product. It’s about winning little gold lions.
I’m going to be so pissed off when Yellow Chocolate wins.
It’s like selling ice because you want people to wear more orange sock. if your finding it hard to make a connection don’t worry, that happens.
Good to see the amnesty work somewhere anyway…
Yellow is something that failed very badly in real life, but could be made to look great with the right entry video.