Cafight caught on camera at MTV’s screening of ‘The Hills’ season launch
June 15 2010, 1:17 pm | | 13 Comments
Two blondes having a cat-fight in the front row at MTV’s screening of ‘The Hills’ season launch, captured on camera by a ‘member’ of the audience. It soon became an online news item. See the fight, read the story.
It turns out it was a promo for Mabelline staged by McCann Worldgroup, Auckland.
Client: Maybelline New York
Agency: McCann Worldgroup, Auckland
Creative: Jake Carter & Charles Godinet
Account Service: Emma Allen & Kimberly Clark
Camera: Charles Godinet

13 Comments
Yawn.
How embarrassing.
McCann returns, right about where they left off.
Needs more jelly.
Sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
L A M E !
co-sign 2.07
I’m not sure who is more catty. The 17 year old girls out there, or the 17 year old girls in here. All I know is my dad’s richer than yours!
As if.
obviously staged for the event
I like the way he was filming them, just randomly, before they started fighting.
Good thinking 4:12.
That’s why it’s on an advertising blog.
‘It turns out it was a promo for Mabelline staged by McCann Worldgroup, Auckland.’
‘It turns out…’ Ha ha ha. As if any 4 year old couldn’t spot it was fake in a micro-second.
That’s almost as funny as :
‘It became an online news item.’
Now there’s an achievement. So it didn’t get on TV or even radio then? Even with the help of your PR people. Why not just say, ‘it was pretty much a failure.’?
Oh pathetic.