Guy’s Cannes Day – part one

GuyRoberts, creative director of TBWA\Whybin\Tequila, Auckland, isrepresenting New Zealand on the Cannes Promo & Activation jury.He’s just finished day one and writes exclusively for Campaign Brief. Other Kiwi and Aussie jurors will be contributing exclusively to the CB Blog over thenext 10 days, so make sure you check in daily, hourly, every minute…

WellI’m sitting here after a long day in a dark room judging, a few 1664’sunder the belt and jetlag poking me in the ribs, trying to fulfill myduties as foreign correspondent.

Day One: Promo & Activation Jury 2010.

This category has grown 43 percent this year.

I wonder what percentage of the 24,000 Cannes entries that is. Thankfully not the 43%.

Promo is a category that’s close to my heart, and probably lots of other kiwis too.

SpeightsBoat, Yellow Tree House and adidas to name a few, have all cleaned uptop gongs in this part of the show over the last 5 years.

Its increase in popularity is a sure sign of clients wanting more of a return for their buck in these tight fisted times.

OrconsIggy is a good example of just that. It does a brand job, product demoand promotion all in one. I hope the Special boys have entered it.

The jury is an interesting bunch from all over the world, if you’re interested see http://www.canneslions.com/enter/juries.cfm?juryid=8  

We have 7 days ahead where we plough through 1500 entries to find the one!

The next 3 days are getting that lot down to a manageable shortlist pile.

This is meant to be a daily blog but I’m thinking the next 3 days may not be much different than today.

Day Two: Well I’m sitting here after a long day in a dark room……..

Day Three: Well I’m sitting here  after a……you get the message.

I will write again in the next few days.

Cheers.

You can also follow the latest Kiwi/Aussie Cannes news via Campaign Brief on Twitter as well as via the hash tag:  #ozcannes10