Can Carlsberg make you more attractive to the opposite sex? Yes, if you believe this

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Carlsberg Fighter Pilot Mag_FF_GB-BETTER.jpgCarlsberg_DPS_board_lowres.jpgIf only a beer could make you more attractive to the opposite sex. Carlsberg does just that in this ad from Barnes, Catmur and Friends, Auckland. A fake magazine cover was printed inside men’s magazines that, when turned around, instantly makes you look even more awesome than you already are.

Executive Creative Directors: Paul Catmur and Daniel Barnes

Creatives: Jesse Stevens, Matt Weavers, Carlos Savage

Head of Art: Crispin Schuberth

Art Director: Brad Stratton

Retoucher: Mark Creagan

Production Company: Wilson & Wilson