Grant’s Cannes Diary – part two
GrantRutherford, executive creative director of DDB Melbourne, isrepresenting Australia on the Radio jury and writes exclusively for Campaign Brief. Other Aussie and Kiwi jurors will becontributing exclusively to the CB Blog over the next 10 days, so makesure you check in daily, hourly, every minute…
Forsomething new, try reading this update aloud with headphones on in asilky smooth Barry White style voice with Porno music playing in thebackground.
Day two was a good day. Just when I thought we’d trawled the depths ofhuman despair, the average radio spot turns out to be good, if notgreat. I can’t and won’t talk for the other jurors but there seemed tobe a collective sigh of relief from under headphones. Maybe it wasbecause we all had a good night’s sleep but I think it had to do withthe categories were judging. They were much better.
There alsoseemed to be some major themes running through the entries and majortechniques. There are an awful lot of anti-aging spots, ads about dogs,ads about incontinence, ads that displayed how fast something is, adsthat were recorded down the telephone and ads that
use a known song but where they’ve stupidly changed the lyrics.
Infact, if there was an ad for dog food where an incontinent dog startsoff old and gets audibly younger through the ad speaking really fastdown a telephone all to the tune of ‘Eye of the Tiger’ then it wouldhave to be a shoe-in for the Grand Prix. It would also have no 15second disclaimer at the end. I hate disclaimers.
Anyway, I’moff again. The next round is the short list round. It’s going to befun, there is going to be a lot of debate and there is going to be moredebate. I could be in for a long day.
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