Special scores two Bronze at Promo Lions
New Zealand was disappointed at the Promo Lions ceremony tonight, winning only two BronzeLions, both for Orcon Broadband ‘Orcon + Iggy’ via Special, Auckland,which earlier won the Direrct Lions Grand Prix.
Saatchi & Saatchi Australia scored two of only eight Gold Lionsawarded at the Promo Lions ceremony tonight, both for their Toyota 4WD’Nothing soft gets in’ campaign, which also won three Gold Lions at theDirect Lions, awarded earlier tonight. The Grand Prix was awarded to TBWA\CHIAT\DAY LA, USA for Gatorade’s ‘Replay’, which also won the Direct Grand Prix. Promo & Activation Lions Jury President Tina Manikas, global retails and promotions officer, draftfcb, explains why the Grand Prix was such a clear winner here.
A full list of Promo Lion winners is available here:
Clemenger BBDO, Melbournescored a Silver Lion for Guide Dogs Australia ‘Support Scent’ and LeoBurnett Sydney won a Silver Lion for Canon ‘Photochains’. Only 20Silver Lions were awarded. Both campaigns won Gold Lions at the DirectLions earlier in the night.
Clemenger BBDO Melbourne also won a Bronze Lion for M&Ms ‘Bare All’and BMF Sydney won a Bronze Lion for MLA ‘Lambassador’. Only 26 BronzeLions were awarded.
NEW ZEALAND
BRONZE LION
ORCON + IGGY POP
ORCON BROADBAND
BROADBAND
SPECIAL GROUP AUCKLAND
BRONZE LION
ORCON + IGGY POP
ORCON BROADBAND
BROADBAND
SPECIAL GROUP AUCKLAND
AUSTRALIA
GOLD LION
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA SYDNEY
GOLD LION
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA SYDNEY
SILVER LION
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE
SILVER LION
PHOTOCHAINS
CANON AUSTRALIA
EOS DSLR CAMERA
LEO BURNETT SYDNEY
BRONZE LION
BARE ALL
MARS CHOCOLATE AUSTRALIA
M&M’S
CLEMENGER BBDO MELBOURNE
BRONZE LION
LAMBASSADOR
MEAT AND LIVESTOCK AUSTRALIA
LAMB
BMF SYDNEY