Colenso BBDO Auckland wins Australia/New Zealand’s only Print Lion with Silver for Amnesty
Colenso BBDO Auckland picked up a Silver Lion in the Press category of Cannes 2010 for the Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’. The provocative ads show that by ignoring Amnesty membership calls and street collectors we are in turn ignoring serious human rights issues. It shows crowds gathering around execution, beating and brutality scenarios, but instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights.
It was the only win for Australia and New Zealand with Australia failing to gain a single shortlist. Colenso BBDO Auckland scored all six of New Zealand’s shortlists with three for the Amnesty campaign and three for Vespa GTS 300 Super.
The Grand Prix was originally awarded to Ogilvy Mexico for its Scrabble campaign. However, as AdAge reports, this was revoked when it was revealed that the campaign had been entered in the festival before. The new Grand Prix winner, elevated from a Gold Lion, is runner-up Almap BBDO, Sao Paulo, for its Brazilian campaign for Billboard magazine. Press Lions Jury president, Mark Tutssel, Leo Burnett’s global chief creative officer, discusses the winning entry here.
13 Comments
Nice idea. When/where did it run?
When/where did it run?
In the Cannes award book.
Why are all those Colenso people ignoring Human Rights, they did the ad – didn’t it work for them.
Still, a lion it is.
Grand prix vs silver arguments aside, what would you rather have in your book – this or Orcon?
This is really nice. It’s clever but simple, all rolled into one. I like it.
So if they turned around and watched the execution, would they be doing the right thing?
I’d like both in my book
It’s like a bad where’s Wally ad. Spot the Colenso staff member.
really?
If you do an amnesty ad and don’t win a lion you should be the one who’s shot.
This won’t save single life. The only purpose of this ad is to get a better salary.
Do you think CD’s really give a fuck if you win a lion for..
a. A print ad
b. A print ad for amnesty
Everyone knows it’s like shooting fish in an empty barrel with a shot gun.
The days of scammers getting better salaries for shit like this are over, but if people want to keep wasting their time getting them made it’s fine by me.
I’ll just keep doing stuff that actually runs, gets people talking, and wins lions.
I think that depends. If you want a job at Colenso, I’m sure having scammy print in your book is precisely the way to go.
But advertising can be vacuous enough without having to do it for pretend clients. If you want the respect of your peers, do something nice with a Warehouse brief.