Colenso BBDO wins two Gold Lions at inaugural Film Craft Lions for NZ Book Council commercial
Colenso BBDO Auckland picked up two Gold Lions in the Film Craft category for New Zealand Book Reading Campaign ‘Going West ‘ produced via Anderson M Studio in London. Awarded in Sound Design and Animation. These were the only two shortlisted entries for New Zealand in the Craft Category.
The New Zealand Book Council spends its time “bringing books to life” for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous New Zealand book to life using the magic of animation and to inspire people with the power of the written word.
Revolver won a Silver Lion for Australia, for their Boag’s Pure commercial. The Grand Prix for the Film Craft Lions was awarded to DDB London/DDB Worldwide for Philips ‘The Gift’ produced via RSA Films London.
In this sci-fi thriller, we are introduced to a dystopian future. It’s a winter’s day in Moscow, but the familiar landscape is not all it seems. The traditional backdrop is balanced by the technological hints to the future on show. An experienced KGB Agent is on his way to deliver a special gift. Expressionless and giving the aura of emptiness the lone man makes his way across the city. As the secret of the gift is unveiled to the receiver, the desire for the object becomes evident. The agent must have it. Even at the cost of a man’s life. A high octane chase through Moscow ensues as the dead man’s robotic butler tries to rescue the precious gift.
WINNERS – NEW ZEALAND
Gold Lion
COLENSO BBDO Auckland
Anderson M Studio
READING CAMPAIGN
New Zealand Book
Going West
Gold Lion
COLENSO BBDO Auckland
Anderson M Studio
READING CAMPAIGN
New Zealand Book
Going West