Oktober wins Best of Show at the Aster Awards

The TV campaign created by visual effects, animation and digital creative convergence studio Oktobor for the University of Florida Health System, UF & Shands, was chosen as Best of Show at the 2010 Aster Awards. The Aster Awards is a medical marketing awards program allowing healthcare organisations and advertising agencies to compete against similarly sized competitors globally.

Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognised for excellence in healthcare marketing and advertising.

Oktobor Account Director Ganesh Raj said, “We are delighted that the UF & Shands campaign was named the best healthcare campaign in America. In all Oktobor, working closely with director Tracey Rowe from Robbers Dog, created five different spots for UF & Shands each using different references specific to South Western Florida where UF & Shands is based. It’s a great achievement for all who worked on the campaign.”

Click here to view the Aster award winning UF & Shands commercials.