DDB New Zealand’s Travel Channel mall eyelites lets us see world through someone else’s eyes
July 28 2010, 4:50 pm | | 8 Comments
Using stereographic technology DDB New Zealand turned mall eyelitesinto video view masters to demonstrate how the Travel Channel lets yousee the world through someone else’s eyes.
Thework was included in the Bestads Top 6 Outdoor this week and was thetop choice of guest judge Luke Sullivan, senior VP/managing group CD atGSD&M in Austin, Texas.
8 Comments
I like.
Good Idea. Fresh way to use an old chestnut.
Well done.
Yeah, nice. Ambitious number of executions.
Nice.
So over awards style videos though. So contrived.
Very good idea.
Agree with 2.44 about videos. Are these videos the last place left you can get away with unauthorised use of a music track?
Love it.
I agree about the award video comment but how else can this sort of thing be packaged up.
Any ideas anyone?
No, you can’t. The music publishing companies are watching and listening….
Great idea. Well executed. It’ll be a contender.