Special Group cleans up July Newspaper Ad of the Month with ecostore laundry powder
Special Group, Auckland has won the July Newspaper Ad of the Month award with their press ad for ecostore. “The ad’s got topicality. That’s how a newspaper should be used to make a statement”, said the judges, referring to the fast turnaround response to an article in the previous day’s newspaper.
The July Ad of the Month judges were Paul Catmur from Barnes, Catmur & Friends, Scott Harley from Spawn and Kate Humphries from Media Design School.
Credits
Client: ecostore
Creative Director: Tony Bradbourne
Creative Director: Heath Lowe
Creative Director: Rob Jack
Managing Partner: Michael Redwood
Special’s winning team receives $250 cash with the ad sponsored by the NAB into the 2011 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.
To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.
15 Comments
This
is
very
average
work.
The
copy
was
passionless,
wordy
and
that
bit
at
the
end
sounded
kinda
arrogant.
You
can
print
that.
How come Michael Redwood doesn’t get to be a creative director too? If I were Redwood, I’d pine.
Nicely art-directed pun at best.
How could you even read it, 9.42. You must have superhuman vision. Unless you were compelled to read it in the newspaper of course….
Bigger please? Can’t read it.
Yours faithfully,
And Old Person
ads fine – product ruined some clothes though ie; turned black into white. had baby with excema at the time so were well pissed. dodgy batch they said. hello persil we said.
so there’s some dirt on it. bloody hippies.
I think the overnight turnaround is pretty impressive.
Prefer this to that air new zealand listener response.
Bigger please? Can’t read it.
Yours faithfully,
And Old Person
I
read
it
because
I
visited
the
NAB
website.
I think it’s a seriously average piece.
As for puns, how about ‘dull as dishwater’. They can borrow that one for a Ecostore dishwashing liquid ad if they like.
Not very speshil at all.
I went to NAB.
I want my 808kb back.
I dunno, it is what it is. As an instant response to a newspaper article, I’d say it does the job it set out to do pretty well.
That’s what it won for. Not for being crazy or entertaining.
topical, old school, yawn.
I’m sure a saw a cracking Harvey Normal ad that was obviously overlooked.