DRAFTFCB Media wins Sony and Stella Travel

Two more blue chip companies, Stella Travel Services and Sony Electronics, have joined the client roster at DRAFTFCB Media, further adding to what has been yet another outstanding year for the agency.

Stella Travel Services, the international company behind the well known United Travel and Harvey World Travel brands, appointed the agency to look after their $7 million annual media investment after a four way pitch. Stella was looking for an agency that could deliver communication thinking that would have impact and relevance to their target customers.

The agency also picked up media planning / buying work for iconicconsumer electronics brand, Sony. With technology evolving at a rapidrate and new products such as the high definition 3D televisionslaunching all the time Sony were also looking for a media agency withan innovative approach to help keep them in front of the competition.

Derek Lindsay (pictured), managing director at DRAFTFCB Media, is excited aboutworking with Stella Travel Services and Sony Electronics: “Both StellaTravel and Sony operate in categories that have seen massive shifts inretail trends and market conditions over the last couple of years so weare looking forward to sharing our insights and delivering innovativemedia solutions that keep them ahead of the pack.”

Says Jodie Burnard, head of marketing & creative, StellaTravel Services: “Travel is one of the most competitive retail categories and the wholeindustry has seen massive change in recent times, particularly in theway people research and purchase travel products. For this reason itwas vital for us to find an agency that was not only innovative andpassionate about our business but also has a depth of media resource tohelp us compete in a crowded market. DRAFTFCB Media easily ticked theseboxes.” 

These two new business wins come on the back of DRAFTFCB Mediadominating the CAANZ Media Awards again this year where they picked upan impressive four golds and six silvers as well as the highly covetedBest in Show Award for the Whitcoulls Books Initiative. DRAFTFCB Mediahas also won numerous other media awards in the last three yearsincluding Media Agency of the Year at the 2009 CAANZ Media Awards.