Colenso BBDO, Auckland lures Daniel Wright from Tribal DDB as digital creative director
Colenso BBDO, Auckland has lured Daniel Wright from Tribal DDB as digital creative director, effective the end of August.
Wright, who has been Tribal’s CD since March 2008, brings with him over 15 years experience working for some of theworld’s leading digital agencies, and with clients including Coca-cola,Nike, McDonald’s, Cadbury and Diageo. His work has regularly wonawards in New Zealand and the UK, including a D&AD Pencil, severalCannes Lions and awards at One Show and AXIS.
Says Colenso BBDO managing director Nick Garrett: “Dan is a greataddition to the team and we are really excited about getting him onboard. From the minute we met we knew he shared our passion for thework and we believe that between Dan and Aaron Turk – our other DigitalCD – we now have the strongest digital offering in New Zealand.”
Says Wright: “I have always admired the work coming out of Colenso -and I’m excited to be joining Nick Worthington, Nick Garrett, Turk andtheir bloody clever team.
“It was always going to be a tough decision to leave a group I have somuch respect for, but from where I’m standing, Nick and his team lookto have things beautifully lined up: Broad ideas about what digital canbe, enviable client relationships, and stellar talent across manydisciplines aligned to produce exciting, open-ended ideas. I can’t waitto get stuck in.”
Says Colenso BBDO executive creative director Nick Worthington: “I’mdelighted Dan will be joining us at Colenso, he’s clearly one of thebrightest minds working in the digital area and the more people we’vegot like Dan across our clients the better.”
Wright has been a member of the CAANZ Digital Leadership Group and served on the judging panel of AXIS in 2009/2010.
22 Comments
with colenso trying to use adam ‘s watered down digital offering downstairs as a production house probable wasn’t a great idea snatching all of aims talent to tribal over the last 8 months dan?
Time for a Turkey Shoot!
Congrats Dan! They forgot to mention your webby nominee in the release though???
three digital CD’s under one roof…you should get the executive director of digital innovation to take you on a team building trip to wellington
The big problem is at Tribal back at DDB. People are bailing the merging ship in droves.
People who can’t stand politics leave the beehive all the time.
He’s just another person leaving politics.
Good on ya Dan.
Enjoy the banner ads Terry
Dans shirt looks like a really large tie. Thoughts?
I don’t know if I like it. Good luck anyways
The agency with the largest creative department in the history of advertising has no internet.
Absolutely astounding.
Lets hope SKY, Lotto, ANZ, AMI & McD’s keep making huge expensive TVC’s.
Good luck Dan.
If Dan is leaving because of politics then he’s made a big mistake because no one does them more than the company he is going to.
i hear the next appointment Colenso are going to announce is the Creative Director of Cleaning Coffe Cups
9.17am Olala no big secret though colenso and politics go together. I would say Ogilvy is still top of the chain at treating employees like rubbish
We all know ogilvy plays the most politics
Dan is a solid digital guy but he’s about as good at leading as others are at looking after PA’s. No huge loss to Greys Ave.
What does this make Aim? a pure DM shop? Good work BBDO. You fucked that one up.
Has anyone seen my keys?
5:16 ogilvy are embarrassing, they need someone like dan badly…name one half decent digital campaign to come out of ogilvy in the last 4 years, gotta be one of the worst digital offerings going around
10.42am agreed
11:21 Totally disagree. I’d say Dan’s sense of humour would be a loss to Greys Ave, it’s not really a laugh a minute up there at the moment.
10:42 do Ogilvy actually have a digital department?
Clearly the Wright man for the job.
Groan.
Congrats Dan!