New business for experiental shop AmbientX

On the back of their double win at last month’s APMA Star Awards, experiental agency AmbientX, Auckland has picked up three significant client wins. Continuing on from the experiential work they have been doing with Sanitarium on Up&Go and Cluster Crisp brands, AmbientX have been selected as the activation agency for the upcoming Marmite centenary campaign and are similarly working on experiential and sponsorship leverage ideas for AMP, bringing their ‘Do Your Thing’ Scholarship Programme to life through events and social media.

This follows a win last month on Constellation Wines’ Kim Crawfordbrand having won the business in a two-way pitch and ongoing activationwork for Beam Global’s Russian Standard Vodka brand.

Says Mark Pickering, partner and creative strategist at AmbientX:”These are growth times for experiential marketing in NZ. As highlyengaging, more complex ideas continue to be demanded by clients,dedicated experiential agencies are in an ideal position to offer boththe creative idea itself, as well as the experience and knowledge toput those ideas into action. At EMANZ (Experiential MarketingAssociation of NZ) we’re expecting to see big wins this year forexperiential agencies and watch out for some amazing stuff from theexperiential industry at the upcoming Effie Awards.”