Nick Law to deliver keynote speech at Caxtons
Nick Law, the New York-based Chief Creative Officer of global digital agency R/GA, is getting set to fire a no-holds-barred round of provocative blows to conventional creative thinking when he addresses delegates at the 2010 Caxton Seminar and Awards as the Keynote Speaker. Law, an Australian who has spent most of his career overseas, working first in London and then the US, will take the stage in Noosa this October, providing a rare opportunity for the Australian advertising community to hear how he has delivered groundbreaking work at one of the world’s most admired digital agencies for more than 10 years. He’s responsible for the creative vision of R/GA, Adweek’s Digital Agency of the Decade, and in his role, he guides creative teams working with global clients such as Nike, HP, Mastercard and Walmart.
These teams number around 300 creatives (consisting of visual designers, copywriters, interaction designers and creative technologists) in seven offices around the world.
His work has won numerous international awards and has been published globally and he has served on every major award show jury. He has twice been included in Creativity magazine’s “Creativity 50”, a list that celebrates the most influential creative personalities in the world. For a decade he has helped shape Nike’s digital marketing and was R/GA’s creative director and designer on the breakthrough Nike+, Adweek’s Digital Campaign of the Decade.
“I’m really looking forward to attending my first Caxtons this year and meeting some of the great Antipodean advertising talent” Law said. “I’ve spent the last decade watching the largest advertising market in the world try desperately to reinvent itself in response to a media landscape turned upside down by technology. It will be interesting to see how a smaller, but very talented and nimble market like Australia’s is coping,” Law said.