Goodbye Adplus, hello Tracta
September 2 2010, 10:47 am | | 9 Comments
Adplus has been a leading name in the heartland marketing world – predominantly in the Hawke’s Bay for nearly 20 years. Being in the advertising business and independent for 19 years is no mean feat. But times are changing and clients’ needs are changing too, so Adplus is embarking on a major step-change.
Recently the agency hired internationally recognised creative director, Chris Howden (above left) who, together with Olly Van Arts (centre), general manager and agency owner Andy Walker (right), will be driving the new Tracta.
9 Comments
Dear Country Person,
I kind of like your logo, has a hint of mid-seventies Farmall and International Harvester. I think some subtle white horizontal lines could’ve been quite nice too, maybe.
I think that perhaps you should have some farm animals in your ad though, country people need those cues to know that we’re talking to them.
I would however like to point out that your talent is exposed to undue risk of serious injury due to his not wearing a helmet and the absence of plugs in the handlebar ends. A fluoro vest wouldn’t go amiss either. I can only wonder what the OSH compliance officer on your shoot was thinking allowing this to proceed like this.
That said we’re glad you didn’t put him on a Quad, those things should be banned.
Kind Regards,
Auckland
C’mon The Bay !
Thought you were a scooter man Chris?
New name. Times must be tough down on the farm.
who knew….. you can hear one hand clapping.
Actually come to think of it – maybe that sound isn’t clapping; But it is definitely a noise someone is making with one hand.
They can roll that particular poo in as much glitter as they like and it’ll never get a shine on it.
Good to see you there – go Tracta!! Where did the new name come from?
Bet Howden’s never been on a ‘Tracta’ in his life. Not much call for them in Singapore or Parnell.
Isn’t a tracta (tractor) a lumbering, utilitarian machine with no style and a focus on production? Brilliant name for an agency that claims some of the country’s best creative thinkers. Oops.