Ogilvy’s Wong-Kam and Pegler win August Newspaper Ad of the Month for Auckland Zoo
Ogilvyhas won the August Newspaper Ad of the Month award for their AucklandZoo press ad commemorating the anniversary of Kashin the elephant’sdeath. Ogilvy’s winning creative team Darran Wong-Kam and Ben Peglerreceive$250 cash with the ad sponsored by the NAB into the 2011 Axis Awards.The ad also appears in the “What’s New” section of AdMedia and becomesa Finalist in the 2011 $10,000 Newspaper Ad of Year competition.
TheAugust Ad of the Month judges were Chris Schofield from DraftFCB and AntSalmon from Big Communications. “I can’t remember the last time I was movedto tears by a fat joke. Awesome!” commented Schofield. The judges said: “it’s nicely put together and gave us asmile.”
Client: Auckland Zoo, Paula Corcoran
Agency: Ogilvy New Zealand
Executive Creative Directors: Damon O’Leary and Basil Christensen
Creative Team: Darran Wong-Kam and Ben Pegler
Account Director: Ben Partington
Retouching: Adrian Fitzgerald, Nic Hall
Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.
To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.
20 Comments
Nice work Wonky. You’re so hot right now.
Nice one.
Could the logo have been any smaller? Suppose that’s how things roll when the client isn’t paying.
I don’t reckon the logo is particularly small for a newspaper ad. Suppose that’s how you roll when you can’t find anything else to slag off.
i prefer last months winner
So hot. I want his babies now.
Do they haz cheezburgerz in heaven?
Pointless and nasty looking.
Another awesome piece from Mr Pegler.
Shot Wong Kam. You’re good as.
That’s constructive 2:06. Thanks. Now back to your retail wobbler.
The only thing pointless and nasty looking was that comment.
Nice one guys. Agreed with judges.
Full page fat joke = awesome.
Love the work, love Ben and Ben . . but especially love that you kept the ‘Live. Everyday’ tagline under the logo.
Come to Auckland Zoo where the elephant is dead.
ooooookaaaayyy
Got any other ideas?
Funny ad wrong kam.
7.36pm has totally missed the point.
F.U.WongKam. x
Nicely done. Pegler, are you finished with sniffing my jockstrap?
Nice ad, would have been a more worthy winner in a medium that is about quick response if it had run when Kashin actually died – that would have made it a full page of relevant decoration.
So what came first, the ad idea or the 1st anniversary?
I dunno 11:12AM
I reckon you need to wait a year before you can have a chuckle about it.
yet another magazine ad done in a newspaper