YoungGuns reveals Colenso BBDO, Auckland heads Top 10 Agencies of the Decade chart
ColensoBBDO New Zealand has been named the number one agency in the world foremerging and young creatives, topping the YoungGuns Top 10 rankings ofthe most Awarded Agencies of the past decade.
The Top 10Agencies ranking identifies the individual agencies that have producedthe most awarded creative talent in the 10 years since the YoungGunswere founded. Work from these agencies can be found at http://www.ygaward.com/10years.
Of the YoungGuns 10th Birthday rankings only two remain before 2010Entry deadline (October 15) which are the Top 10 Innovative Ideas andthe Top 10 Young Creatives of the Decade.
The Top 10 list features agencies from the USA, UK, Argentina, Indiaand Australia. ColensoBBDO is the only New Zealand agency in the top10.
TBWA\Chiat\Day New York features second, followed by Crispin Porter +Bogusky. Del Campo Nazca Saatchi & Saatchi in Argentina took 4thposition.
Three UK agencies made the list – Mother London in 5th, DDB London in8th and Saatchi & Saatchi London in 9th. Ogilvy & Mather Mumbaimade 7th and Saatchi & Saatchi Australia rounded out the list in10th spot.
Co-founder of YoungGuns, Michael Kean, says winning the YoungGuns Agency of the Decade title is a great and well deserved achievement for the team at Colenso BBDO: “YoungGuns was founded in 2001 and over the last nine years, Colenso BBDO has consistently set the global benchmark for young creative talent; competing and winning against the world’s most reputable agencies and young creatives spanning 50+ countries annually.
“As an agency, Colenso BBDO has long been a top performer on the global stage, so this latest recognition is a true credit to Colenso BBDO’s leadership in their clear desire to foster and develop the next generation of world class creative leaders,” says Michael Kean.
Says Colenso BBDO executive creative director Nick Worthington: “These guys are the future of our industry and the contribution they have made to our agency over the last ten years has been massive. To be recognised as the best in the world for nurturing young talent is awesome and will reinforce New Zealand’s reputation as a breeding ground for some of the world’s hottest creative talent.”
Colenso BBDO has been the only advertising agency to win YoungGuns Agency of the Year twice in both 2001 and 2008. Some of the campaigns that picked up Gold Bullets by Colenso BBDO include the exploding billboard on Nelson Street to promote Deadline Couriers and Yellow Treehouse – where an everyday Kiwi was challenged to build a restaurant up a tree using only businesses found in the Yellow Pages directory to get the job done.
The agency has further cause to celebrate its success as this award follows the recent crowning of BBDO as Network of the Decade by YoungGuns, having also won Network of the Year in 2001, 2004 and 2008.
Entries close on Friday October 15 for the world’s best youngprofessionals and students to enter this year’s awards, which recognizeemerging creative talent in a number of fields and are the premierglobal platform for defining creative talent: http://www.ygaward.com
YoungGuns has opened 2 NEW DIVISIONS in 2010 – YoungGuns PR and YoungGuns Design.
The 2010 YoungGuns Jury will consist of all the previous jury memberssince 2001. The talent and experience in this jury is outstanding andtruly global in its representation and we are delighted for ourentrants in this 10th year.
2 Comments
Top agency and a school in the top 5 – not bad NZ
When I grew up we had to play with the grown-up awards. Yoofism seems to have resulted in reduced prices for creatives. Recent eg. Snr Writer AKL $90k.