MS: when brain and body can’t communicate
September 27 2010, 11:25 am | | 2 Comments
Multiple Sclerosis causes scars on the brain that disrupt the messagesto your body. When your brain and body can’t communicate, it can feellike they’re at war. The campaign from TBWA\Tequila\Auckland representsthis inner battle using the contrast between cat vs dog, and hunter vsdeer. The conflicting images show what it must feel like for a suffererof MS and how hard it can be to control their own body.
2 Comments
Oh deer, has the cat got everyones tongue? No, you’re right its pretty bad.
MS turns your brain and body against each other is a good line. The art direction sucks shit rather badly. Pity. With better art direction, this could have been something memorable.