Vodafone asks: are you hand, mind or heart?
September 27 2010, 11:34 am | | No Comments
The Vodafone World of Difference programme matches volunteers withchosen youth charities, based on their skill sets and personalitytraits.
Print and outdoor executions directed the public to an online’Lend Yourself’ quiz, which required potential volunteers to answer aseries of quirky questions. Their answers revealed whether they were aHEART, HAND OR MIND person, and allocated them to the most appropriatecharity.
The work is from Colenso BBDO, Auckland.