Wrigley launches new Eclipse ‘After Anything Mint’ trans-Tasman campaign via DDB Sydney
DDBSydney has launched a trans-Tasman TV campaign for Wrigley Eclipse Mints titled”After Anything Mint”. From ‘abominable coffee breath’ to ‘funky fishbreath’, the TVCs, directed by Sam Holst via The Sweet Shop, Auckland, illustrate that Eclipse Mints are the mints that giveyou Powerful Fresh Breath after ‘Anything’.
The ‘Yeti’ and ‘Mermaid” TVCs demonstrate typical everyday scenarioswhere mints are needed to solve a bad breath problem. But instead ofhumans, mythical creatures (with particular habits) have been used toshow how Eclipse mints are the solution to freshen your breath, nomatter how bad. Prosthetics for the Yeti and mermaid characters wereall produced from scratch and shot in camera.
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Group Heads: Steve Wakelam & Grant McAloon
Creative Team: Dave Shirlaw & Jakub Szymanski
Agency Producer: Claire Seffrin
General Manager: Robbie Moore
Business Management: Rebecca Crawford & Matt James
Planning Director: Catriona Collins
Production House: Sweet Shop
Director: Sam Holst
Producer: Fiona King
DoP: Adam Clark
Post House: Digipost Auckland
Sound: Nylon Studios
Media Agency: OMD
4 Comments
Mermaid good, Yeti bad.
Yeti good. Mermaid not as good.
both are bloody good i reckon, nice work.
I am fairly sure there is a dirty reference in fish breath with your mermaid girlfriend…