M&C Saatchi, Auckland wins NAB September Ad of the Month for Warehouse Stationery
M&C Saatchi, Auckland has won the NAB September Newspaper Ad of the Month award for their Warehouse Stationery press ad.
M&C Saatchi’s winning creative team will receive $250 cash with the ad sponsored by the NAB into the 2011 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.
The September Ad of the Month judges were Guy Roberts from Droga5, SteveMcCabe from DraftFCB, Tim Huse from Sugar, and Vaughn Davis from The Goat Farm. Alljudges agreed that it was a good use of the medium: “The ugliest ad wasalso the best. But it was a good ugly,” says Davis.
Client: Warehouse Stationery
Agency: M&C Saatchi, Auckland
Executive creative director: Dave King
Art Director: Dan Fastnedge
Copywriter: Olivia Wagner
Account Director: Kristin Smolen
Account Executive: Katya Frolova
To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.
6 Comments
Well done guys, I hope Dan and Liv get the cash!
That’ll buy me a nice lunch.
Congrats guys.
I could use the money to get my eye fixed up so it doesn’t weep anymore.
The $2 Shop and my kids are going to love me!
I really liked the this idea when I saw it in the paper – like another in the series as well – but it would have be so much better with more craft. Maybe the guys were forced to make it look that way. And why the hell do publications still insist on putting “Advertisement” at the top of these? Anyway, good idea.