‘If it aint Beam, it aint bourbon’ the line in new commercial via Naked and Thick as Thieves
October 19 2010, 10:21 am | | 16 Comments
Jim Beam, via agency Naked, Auckland, has put to air a new spot directed by Alex Sutherland via production company Thick as Thieves. The campaign will also include bus backs and ambient executions.
16 Comments
Lame!
Jim Beam is horrible middle shelf muck.
Like it, the spot not bourbon, prefer to get hammered on proper whiskey
omg this is crap. the usual drivel from Jim Beam. mind you good casting would have helped along with a director and dop. gwad awful pap
Like it. Direction and photography alright guy a bit metro….
Geez haven’t we had enough of cardboard cutouts in ads yet? that’s third or fourth ad that’s used them this year!
Gutsy! – its a big call to use that Saatchi & Saatchi domestic violence technique of cardboard cut-outs in a bourbon ad. Then again, if you don’t fancy taking yourself that seriously you can just relax and enjoy yourself with a Coruba – the rum from the sun that’s currently killing beam’s market share.
amusing considering the Jim Beam ‘party girls’ who represent their brand are the biggest pack of fake tanned bimbos out there…
This isn’t the real Naked, some small design agency of 1 that calls himself Naked Design. Matt O and Birdy will be spewing about the confusion!
Hey ain’t that the dude from The Stink?
Boy that VO makes me wet
That voice over sounds drunk.
Aw, I was wanting to use that gimmick:
http://www.youtube.com/watch?v=GIzDsGyxsQM&ob=av2e
Sorry about the horrible music that accompanies it.
His mate at the end is giving him the glad eye – creepy!
“that ain’t Jim Beam” nuff said
There’s a brand that takes itself far too seriously. Not a trace of fun in there, just self-satisfied smugness from the lead character about how much better he is than than other people. Will not help the brand.