AMI ‘insuring New Zealandness’ in new television campaign via DDB
October 26 2010, 9:50 pm | | 12 Comments
A new campaign from AMI by DDB New Zealand, in which AMI lays claim to ‘Insuring New Zealandness,’ which translates roughly into looking after all the things Kiwis hold dear about their patch.

12 Comments
No.
L&P anyone?
Nice work Rory – I love them.
L&P much?
So much nostalgia coming out right now it’s like the early nineties.
Thought the developing ‘fresh talent’ would be, well… fresher.
but L&P was mildly amusing…
Doing has been done….
http://www.mercury.co.nz/About/power_of_doing.aspx
Call me an Aussie, but is New Zealandness a metaphor for Kiwi dumb-shits doing dumb shit?
Get a grip 7.45, this Ami here may not be the business,
– but that Mercury nonsense is awful.
Nice one guys.
The second best thing I’ve seen on my screen, after Friday night Ladies.
What’s your idea like? Oh nothing much!
Yeah right! Like they’d insure and pay out for those things!