Are you experiental? EMANZ wants new members

EMANZ, the Experiential Marketing Association of New Zealand, is opening its doors to new members.

Experiential marketing is defined as live brand engagement that allows consumers to connect with brands. Set up in October last year, EMANZ represents the interests of experiential marketing agencies and other agencies or organisations for whom experiential marketing is an important part of their business, such as advertising agencies, PR consultancies and media companies. 

Chair of EMANZ, Megan Clark, says the growth of experiential marketing in the past year means there are many new players in the market: “There has never been a greater need for an organisation such as ours to provide a collective voice for the experiential marketing industry as more and more businesses start to include it as part of the marketing mix.”

EMANZ represents members to statutory bodies such as local governments and councils, undertakes research on industry developments and encourages globally aligned best practice standards in the industry.  EMANZ works closely with both CAANZ and the Marketing Association to educate the market on experiential as a marketing discipline, including delivering educational seminars and a graduate programme.

It is currently working towards setting recognised measurement criteria for the industry, in line with international standards.

“We’d like to invite any organization who undertakes experiential marketing to check out our website and get in touch with one of the executive committee members for more information,” Megan says.

For more information contact:

Megan Clark

Copper Brand Experiences

Tel: +64 21 444 148

Jeremy Hunt

Brand Spanking

Tel: +64 274 399 539