McDonald’s creates big bag for a big breakfast
December 13 2010, 2:18 pm | | 11 Comments
When McDonald’s Queen Street Auckland launched the Massive McMuffin Breakfast, they wanted a big idea, and that’s exactly what they got.
DDB New Zealand produced massive takeaway bags for people to carry or leave in, and around the restaurant.
11 Comments
Game changing.
I like, ok, I like.
However, at the risk of sounding like a writer… why did we forego the full stop after ‘Breakfast’?
I did note though, the Art Director was also the writer.
hmmm one for the 1989 axis awards.
Opps that was 21 years ago.
Works for me!
Just like the some of the old fashioned crap put out by AirNZ…….wow Macca’s really pushed the boat out on this one.
Love how it’s been pushed to three executions. Amazing.
Love the three different executions. That’s some serious out of the box thinking there.
I hope he has Hurley’s burger on his face as well
Are they that massive!! Wow…
That shit will kill you, anyone that advertises McDonalds is doing the world a disservice.
I’ve got one!
‘McBoring’
See what I did there.