To promote the new season on Prime DRAFTFCB takes Antiques Roadshow to the streets

To promote a new season of Antiques Roadshow on Prime TV, DRAFTFCB Auckland took to the streets, placing price tags on numerous objects that could well be considered an antique in the future.

From shopping trollies and picnic benches, to cars and arcade machines, all objects were labeled with prices far greater than their current value. The other side of the tag stated, ‘You never know what it’ll be worth.’

VIEW AMBIENT