Jetstar launches new New Zealand campaign with branded social game Happy Landings

Ina first for an Australian airline, Jetstar is launching a new brandcampaign in New Zealand featuring an online branded social game, HappyLandings.

Bringing their promise of ‘Good Times. Low Fares’ totheir New Zealand target audience, Happy Landings gives consumers thechance to have a little fun with Jetstar.

Play Happy Landings here

Developed by branded game specialist, 3RD sense, the game seesplayers guide our hero, Manu, through 45 levels of flying adventureacross five destinations in New Zealand, Australia and Singapore. Combining fun, challenging gameplay with Facebook and Twitterintegration, Happy Landings encourages players to share and competewith their friends.

Colin Cardwell, CEO of 3RD sense said,”Happy Landings incorporates all the elements that make a brandedsocial game a successful marketing tool. Designed to appeal toJetstar’s broad target audience, the fun and challenging gameplay meetsJetstar’s ‘Good Times’ consumer positioning. With the Facebook andTwitter integration, we’re promoting competition between friends whichwill encourage viral recommendations, repeat-play and longer brandinteraction times.

The aim of the game is to successfullyguide Manu in for a perfect landing in each parachute jump, recordingscores through accuracy and bonuses, while avoiding obstacles. Thefirst destination is open to all players, but the next four are onlyaccessible to registered players.

Once registered, players canlink Happy Landings to their Facebook and Twitter accounts, enablingthem to share their scores and trophies with their friends. A socialgraph allows players to instantly view which friends have logged scoresand won trophies.